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Dietetics in Health Care Communities
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Sponsorship Opportunities

For more information about sponsorship opportunities contact:

Suzanne Cryst, RD, CSG, LD

Email


Dietetics in Health Care Communities
Sponsorship Prospectus
June 2016 – May 2017

Reach an Influential Group of Registered Dietitian Nutritionists (RDN) and Nutrition and Dietetic Technicians, Registered (NDTR) in Health Care Communities

DHCC’s diverse and influential members include:

                        Corporate Dietitians

                        Consultant/Contract Dietitians

                        Employee Dietitians

                        Dining Services Directors

                        Health Care Specialists

DHCC has over 3300 members who are leaders and decision makers working primarily in long-term care, corrections, and transitional care.  2015-16 membership practice areas listed provides further information regarding work location and positions:

            8%                   Food & Nutrition Management/Administration

            9%                  Gerontology

            10%                 Consultation & Private Practice

            39%                 Long Term Care

The other 34% work in various locations including assisted living, corrections, home care, etc.

DHCC sponsorship opportunities include

  • Special events highlighting your products, messaging and services
  • Branded advertising in our quarterly e-newsletter UPDATE!
  • Lectures, seminars, webinars and experimental learning activities centered on food, nutrition and member interest
  • Results focused feedback provided to sponsor or opportunity for sponsor to survey members

2016-2017 Sponsorship Opportunities 

DHCC offers a variety of sponsorship opportunities and can work with you to customize a level of sponsorship to create a win-win partnership.  We are confident you will find the right level and mix of sponsorship to meet your marketing needs.

DHCC Events at the Academy of Nutrition and Dietetics Food & Nutrition Conference & Expo™ (FNCE®) (Sponsorship is limited to those exhibiting at FNCE®)

Executive Committee Meeting: The DHCC Executive Committee meets two days before FNCE® to conduct DHCC business.  We are open to meet with sponsors either over a meal or at a predetermined meeting time.

-Focus Group with 15-20 Executive Committee members (open discussion or questionnaire) – 20 minutes

-20 minutes to showcase/present product (food sample/beverages) and discuss partnership in an informal atmosphere opportunities

            -Interact with DHCC’s key leadership team

Sponsorship Fee: $3,000

DHCC Workshop at FNCE®: DHCC hosts a workshop just before FNCE®.The workshop is attended primarily by DHCC members (usually100-200 depending on venue and program topic).  DHCC seeks vendors to sponsor this event to provide education to members at a reduced price.  In turn, sponsors receive the following benefits:

            -Sponsor name included in email promotions

            -Sponsor name in the education event listing

            -Notes/slides posted in the Members Only section of our website

            -Educational event summary in Connections quarterly newsletter with sponsor identification

            -Sponsor recognized during the educational event by host

            -Logo and speaker recognition at the start of the educational program

            -Vendor table at the workshop venue

Sponsorship Fee:  $3,000

 

FNCE® Member Reception: DHCC hosts a Member Reception.  This social event allows for members to connect in a fun, relaxed atmosphere.

            -Sponsor name included in email promotions

            -Sponsor name and logo included on DHCC website

            - Event summary in Connections with sponsor identification

            - Sponsor recognized on signage during the event by host

            - Sponsors have opportunity to network with DHCC members

Sponsorship Fee: $3,000

Online Education: DHCC offers sponsors the opportunity to underwrite one-hour, on-line educational teleforums or webinars.  This opportunity allows sponsors to work with DHCC regarding content and speaker selection while DHCC fully manages the logistics.  Sponsor benefits include:

            -Sponsor name included in email promotions

            -Sponsor name and logo included in the online education section on website

            -Sponsor name in the education event listing

            -Notes/slides posted in the Members Only section of our website. Recorded education event  posted in the Members Only section of our website

            -Educational event summary in Connections with sponsor identification

            -Sponsor recognized during the educational event by host

            -Logo and speaker recognition at the start of the webinar

Sponsorship Fee:  Webinar - $2,500, plus speaker fee

Sponsored e-blast message-All DHCC members

Sponsors may send an all member e-blast message through DHCC (up to 500 words), subject to DHCC/Academy review. Includes a click-through link to your website with your logo.

Sponsorship Fee: $3,000

Annual DHCC Leadership Retreat: Usually held in June at a predetermined DHCC chosen location, the DHCC Executive Committee meets 2 days for a business meeting.

Executive Committee Meeting Presentation at Retreat

-Focus Group with approximately 15-20 Executive Committee members (open discussion and/or questionnaire) – 20 minutes

-20 minutes to showcase/present product (food sample/beverages) and discuss partnership in an informal atmosphere opportunities

            -Interact with DHCC’s key leadership team

Sponsorship Fee: $3,000

Executive Committee Dinner at Retreat

Host a DHCC EC dinner for a relaxed evening of good food and a captive audience.

            - Interact with DHCC’s key leadership team

            - Discuss Sponsor Company and products in an informal atmosphere

Sponsorship Fee: $2,500

Connections Newsletter

Connections our quarterly printed newsletter, reaches our entire membership with timely articles on the practice of dietetics in health care communities.  The circulation of our newsletters reach over 3300 members.

Advertising Opportunities

We offer full, half or quarter page ads or inserts– either color or black-and-white reproducible materials with educational messaging.  Advertiser is responsible for developing content and design (subject to DHCC and Academy approval), providing a camera ready print via email or printing the insert and shipping to the DHCC printer.  The insert is also posted in the members section of our website.  Inserts must be reviewed and approved by DHCC and the Academy at least one month prior to the mail or posting date.

Advertising costs:

Full page Insert - $5,000

(Inserts provided by advertiser)

Full page, printed - $3,500

Half page - $2,000

One fourth page - $1,400 

Additionally, we are willing to consider ads running in consecutive issues at a 15% discount. 

UPDATE! is our quarterly e-newsletter, reaching our entire membership with timely articles focused on current trends.  We will brand the Update! edition as your sponsored Update! issue with advertising and links to your website.  Update! is sent electronically to all of our members and remains on our website for a year.

Sponsorship Fee: $3,000

Sponsorship Guidelines

DHCC DPG works with food companies and other organizations to develop opportunities that deliver credible, science-based food, nutrition and health messages to consumers and to Academy members. 

 

DHCC sponsors are limited to those who promote products and services that support the advancement of the food, nutrition and culinary profession.  DHCC is in alignment with the Academy’s sponsorship approval requirements which include:

  • The sponsor’s vision and mission align with the Academy’s Vision, Mission and Strategic Goals.
  • The sponsor’s product portfolio is broadly aligned with the Academy’s Vision: Optimizing health through food and nutrition.
  • The sponsor relationship and sponsor product portfolio are broadly aligned with official Academy positions.
  • All aspects of the sponsorship (such as research, consumer messaging or professional education for members) align with the Academy’s Scientific Integrity Principles.
  • The Academy does not endorse any company, brand or company products, nor does the Academy’s name or logo appear on any product. Such endorsement is neither actual nor implied.
  • The Academy maintains final editorial control and approval of all content in materials bearing the Academy name or logo.
  • There is clear separation of Academy messages and content from brand information or promotion.

A Sponsorship Request for Information Form may need to be completed prior to sponsorship approval.

All opportunities developed will be reviewed in detail for conformance with sound evidence-based science and with DHCC member needs and the Academy’s positions, policies and philosophies. 

Academy/DHCC maintains editorial control and final approval of all materials associated with sponsored programs and materials.

Sponsors making product statements of properties, performance, nutrient values, beneficial results, etc., should be such that they can be verified by adequate data available in well-accepted, peer-reviewed literature, which is subject to Academy/DHCC approval.

For more information, please contact DHCC:

  • Sponsorship Chair:      Suzanne Cryst, RD, CSG, LD

scryst@ msn.com

  • Executive Director :    Marla Carlson,

319-235-0991 

dhccdpg@mchsi.com


Editorial Calendar Connections
Note: This calendar is subject to change and will be updated as new information is available.

 

Sponsorship at a Glance